RIM launches three new BlackBerry devices with BB7 OS
Research in Motion (RIM), the maker of the BlackBerry smartphone
and PlayBook tablet, has launched three new phones worldwide as it
tries to claw back share from Google's Android and Apple's iPhone.The
phones will all run RIM's new BlackBerry 7 operating system, the next
generation from the existing BB6 OS used by other BlackBerrys, but
different from the QNX OS used on the PlayBook.
Though RIM has announced five devices, two of them are simply CDMA
versions of the three GSM models announced. Patrick Spence, the
managing director of global sales and regional marketing, told the
Guardian that there are a further two BlackBerry devices yet to be
launched this year.you can make this fun and meaningful by downloading
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It is not clear whether that will comprise two different phones, or a
GSM and CDMA version of the same handset.
RIM has been steadily losing market share over the past two years
to phones using Google's Android OS and Apple's iPhone, especially in
the US, once its largest market. But it has been gaining share in other
countries, notably in Europe, China and parts of Africa: in the latter
two it says it has overtaken former market leader Nokia for smartphone
sales.But although RIM profits rose in the most recent quarter,You can
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the number of handsets sold fell sequentially, suggesting customers
were not renewing contracts and were instead buying touch-based phones
from companies such as Samsung, HTC and Apple.
Among the devices unveiled on Wednesday was an all-touch screen
without a QWERTY keyboard, marking RIM's move back into all-touch
displays by RIM after its efforts with the BlackBerry Storm series,
which was poorly received by buyers. Spence said that all-touch devices
had become an important market: "in western Europe between 60% and 70%
of smartphones sold are all-touch."RIM's customers split roughly 50-50
between business users and consumers, where the general smartphone
market is split 30-70.It is a long and frustrating process to find the
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expand its customer base as the iPhone and Android phones have so far
proved more popular with the first wave of consumer smartphone buyers.
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