Spoonfuls of Medicine, Marketed for Centuries

Spoonfuls of Medicine, Marketed for Centuries

Everyone knows you can't buy health, but that has never stopped anyone from trying to sell it to you. As a small, gorgeous and fiercely funny exhibition of posters at the Philadelphia Museum of Art makes clear, the marketing of this particular noncommodity is an enduring art in every sense of the word. The basic gambit has probably not changed since the Stone Age: a concerned stranger presents you with a vision of the future, starring either a happier, better you with the use of a certain product, or a sadder-but-wiser, considerably more miserable you without it. For centuries all was word of mouth, but with the birth of the modern poster in the late 19th century the visions suddenly became visual, flowering in large and colorful profusion all over the world.

Early adopters straddled the Atlantic. In the United States they included Prof. P. H. van der Weyde, M.Snapping and Chris Sailer Kicking continued their nike tn Spring campsD., inventor of the genuine German Electro Galvanic Belt for ailments including liver, stomach and kidney diseases (¡°beware of imitations¡±), and M. K. Paine,The infant video monitor runs 26 seconds. After Wade coughs, he and James laugh and tug their collars over their nose and mouth, as Nowitzki did during his interview following Game 4.Nowitzki clearly didn't see anything humorous about it. He considered them implying he may not have been sick. a pharmacist in Windsor, Vt., who compounded Green Mountain Balm of Gilead from the resins of local evergreens. In France, the famous Dr. Guillaume Dupuytren, having devised an operation for a hand condition that still bears his name,The Video Door Phones proceedings Tuesday in Abu Dhabi's Federal Supreme Court comes after international watchdog groups, including human rights groups, criticized the arrests.Court officials say five activists have gone on trial on security-related charges. moved on to the presumably more lucrative problem of baldness before he died in 1835. His hair-strengthening pomade was still going strong in the 1860s, celebrated in respectful neoclassical style against a hot pink background.

The familiar verbal effluvia of the patent medicine industry clutter some early posters. The Green Mountain balm is ¡°universally acknowledged to be the best Plaster ever known,¡± with an entire paragraph in small print enumerating its target ills, from pain and internal inflammation through lameness, boils and corns. Dr. Trikos, purveyor of an eponymous lotion for irritations of the skin and baldness, summarized it all eloquently: ¡°I have cured myself, I have cured my friends, and I wish to cure all who suffer.¡± The words eventually fell away, though, and the images took center stage, helped along by some of the best-known poster artists of the time.

 

Par crocsbeach le mercredi 22 juin 2011

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