Spoonfuls of Medicine, Marketed for Centuries
Everyone knows you can't buy health, but that has never stopped
anyone from trying to sell it to you. As a small, gorgeous and fiercely
funny exhibition of posters at the Philadelphia Museum of Art makes
clear, the marketing of this particular noncommodity is an enduring art
in every sense of the word. The basic gambit has probably not changed
since the Stone Age: a concerned stranger presents you with a vision of
the future, starring either a happier, better you with the use of a
certain product, or a sadder-but-wiser, considerably more miserable you
without it. For centuries all was word of mouth, but with the birth of
the modern poster in the late 19th century the visions suddenly became
visual, flowering in large and colorful profusion all over the world.
Early adopters straddled the Atlantic. In the United States they
included Prof. P. H. van der Weyde, M.Snapping and Chris Sailer Kicking
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campsD., inventor of the genuine German Electro Galvanic Belt for
ailments including liver, stomach and kidney diseases (¡°beware of
imitations¡±), and M. K. Paine,The infant video monitor
runs 26 seconds. After Wade coughs, he and James laugh and tug their
collars over their nose and mouth, as Nowitzki did during his interview
following Game 4.Nowitzki clearly didn't see anything humorous about it.
He considered them implying he may not have been sick. a pharmacist in
Windsor, Vt., who compounded Green Mountain Balm of Gilead from the
resins of local evergreens. In France, the famous Dr. Guillaume
Dupuytren, having devised an operation for a hand condition that still
bears his name,The Video Door Phones
proceedings Tuesday in Abu Dhabi's Federal Supreme Court comes after
international watchdog groups, including human rights groups, criticized
the arrests.Court officials say five activists have gone on trial on
security-related charges. moved on to the presumably more lucrative
problem of baldness before he died in 1835. His hair-strengthening
pomade was still going strong in the 1860s, celebrated in respectful
neoclassical style against a hot pink background.
The familiar verbal effluvia of the patent medicine industry clutter
some early posters. The Green Mountain balm is ¡°universally
acknowledged to be the best Plaster ever known,¡± with an entire
paragraph in small print enumerating its target ills, from pain and
internal inflammation through lameness, boils and corns. Dr. Trikos,
purveyor of an eponymous lotion for irritations of the skin and
baldness, summarized it all eloquently: ¡°I have cured myself, I have
cured my friends, and I wish to cure all who suffer.¡± The words
eventually fell away, though, and the images took center stage, helped
along by some of the best-known poster artists of the time.
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