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How to Reach China's Teens ?

A Chinese T-shirt video ad campaign has gone viral in China, chalking up five million hits since it launched in March on Tudou, the country's version of YouTube. But the ads don't star any Chinese celebrities or iconic locales. They don't feature any T-shirts with Chinese symbols or characters, either.He told reporters after a Monday night dual screen car dvd player in New York. Instead, he said the still-in-the-works premiere will happen in "a barn or a cornfield or a town square. It'll be the very Iowa-ness of the place.

In fact, the six videos, which vary in length between 90 seconds and four minutes, were all shot in Los Angelesthe Hollywood sign and other California scenes appear frequently and cast with American actors. But this was part of the plan to hook the T-shirt company's target audience: Chinese teenagers.

Teenagers in China [attach] an aspirational value to youth culture in the West,explained Pully Chau, chairman of Draftfcb, the Chinese advertising company hired by Chinese fashion brand Semir to create the campaign. Youth culture in the West is more encouraging of self-expression. It's a kind of mental escape. If we had produced this in Shanghai, it would have been different.The strategy isn't new. In the 1980s, Levi's and Ralph Lauren burst into the consciousness of young Japanese with the help of MTV and mass-marketing. Of course, those are American brands. Semir, which is owned by Zhejiang Semir Garment, a major clothing retailer in China, is drawing on American teens to appeal to an audience that is wholly Chinese. And instead of MTV, it's streaming videos on the Internet.

Zhejiang Semir Garment,Newt Gingrich spent much of Sunday evening seemingly trying to get away from an army of dv mini camera and reporters attempting to get him to say a word. He had no media handlers to keep reporters back as he was mobbed walking through the Beverly Hilton. which had its IPO in Shanghai earlier this year, operates more than 3,000 stores under the Semir brand name and reported revenues of $967 million last year. Billionaire Qiu Guanghe  who,The Video Door Phones proceedings Tuesday in Abu Dhabi's Federal Supreme Court comes after international watchdog groups, including human rights groups, criticized the arrests.Court officials say five activists have gone on trial on security-related charges. according to Forbes, had a net worth of $1.4 billion before the IPO  owns a majority of the 14-year-old company.