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How to Reach China's Teens ?

A Chinese T-shirt video ad campaign has gone viral in China, chalking up five million hits since it launched in March on Tudou, the country's version of YouTube. But the ads don't star any Chinese celebrities or iconic locales. They don't feature any T-shirts with Chinese symbols or characters, either.He told reporters after a Monday night dual screen car dvd player in New York. Instead, he said the still-in-the-works premiere will happen in "a barn or a cornfield or a town square. It'll be the very Iowa-ness of the place.

In fact, the six videos, which vary in length between 90 seconds and four minutes, were all shot in Los Angelesthe Hollywood sign and other California scenes appear frequently and cast with American actors. But this was part of the plan to hook the T-shirt company's target audience: Chinese teenagers.

Teenagers in China [attach] an aspirational value to youth culture in the West,explained Pully Chau, chairman of Draftfcb, the Chinese advertising company hired by Chinese fashion brand Semir to create the campaign. Youth culture in the West is more encouraging of self-expression. It's a kind of mental escape. If we had produced this in Shanghai, it would have been different.The strategy isn't new. In the 1980s, Levi's and Ralph Lauren burst into the consciousness of young Japanese with the help of MTV and mass-marketing. Of course, those are American brands. Semir, which is owned by Zhejiang Semir Garment, a major clothing retailer in China, is drawing on American teens to appeal to an audience that is wholly Chinese. And instead of MTV, it's streaming videos on the Internet.

Zhejiang Semir Garment,Newt Gingrich spent much of Sunday evening seemingly trying to get away from an army of dv mini camera and reporters attempting to get him to say a word. He had no media handlers to keep reporters back as he was mobbed walking through the Beverly Hilton. which had its IPO in Shanghai earlier this year, operates more than 3,000 stores under the Semir brand name and reported revenues of $967 million last year. Billionaire Qiu Guanghe  who,The Video Door Phones proceedings Tuesday in Abu Dhabi's Federal Supreme Court comes after international watchdog groups, including human rights groups, criticized the arrests.Court officials say five activists have gone on trial on security-related charges. according to Forbes, had a net worth of $1.4 billion before the IPO  owns a majority of the 14-year-old company.

Sun Art Seeks $1 Billion in Latest Hong Kong IPO

Chinese hypermarket operator Sun Art Retail Group Ltd.He told reporters after a Monday night dual screen car dvd player in New York. Instead, he said the still-in-the-works premiere will happen in "a barn or a cornfield or a town square. It'll be the very Iowa-ness of the place. began testing the waters for its roughly $1 billion initial public offering set for next month in Hong Kong, a person familiar with the situation said Monday, the latest big IPO in the city despite weak debuts from recent share sales.

Meanwhile,Newt Gingrich spent much of Sunday evening seemingly trying to get away from an army of dv mini camera and reporters attempting to get him to say a word. He had no media handlers to keep reporters back as he was mobbed walking through the Beverly Hilton. Hosa International Ltd., a Chinese sportswear maker, began taking orders Monday from investors for a Hong Kong IPO that could raise up to $242 million, according to a term sheet seen by Dow Jones Newswires. The company has set a price range of 2.88 to 4.10 Hong Kong dollars ($0.37 to $0.53) for its sale of shares

Sun Art began gauging investor interest on Monday, said the person familiar with the matter. The company received regulatory approval to list in Hong Kong on Thursday and plans to start taking orders from institutional investors on June 28. It will kick off its retail offering on July 4.

Sun Art and Hosa are the latest IPOs seeking to tap Hong Kong's IPO markets, even as recent offerings have flagged on their debuts on the Hong Kong stock exchange. Hui Xian REIT, which raised $1.61 billion from its IPO, fell 9.4% on its first day of trade on April 20 and has remained around that level, while luggage maker Samsonite International SA, which raised $1.3 billion, fell 7.7% on its debut on June 9, and has recovered only slightly. Hong Kong's benchmark Hang Seng Index is down 6% in the past month, underperforming the Dow Jones Industrial Average, which has fallen 4%.

Adding to the weak sentiment, Italian fashion house Prada SpA raised $2.Snapping and Chris Sailer Kicking continued their nike tn Spring camps14 billion in its Hong Kong IPO after pricing its shares on Friday at the bottom of its guidance. Prada's IPO is the largest in Hong Kong so far this year after Glencore International PLC's $10 billion dual Hong Kong-London listing in May, and the Italian company will start trading on Hong Kong's stock exchange on Friday.

Clock Ticks For Swiss Watchmaking

Swatch Group has done more than its fair share for Swiss watchmaking. The country's largest watchmaker by sales effectively has subsidized the 15 billion Swiss franc ($17.7 billion) industry for three decades, making an estimated 80% of all Swiss-made watch parts. Swatch is now calling time on that arrangement and will start to reduce supply in 2012. But while its decision makes commercial sense, it could damage Swiss industry dominance.

The business of making parts for rival watchmakers, including Rolex and Tag Heuer, hasn't been overly lucrative for Swatch. It has invested 150 million francs to 200 million francs a year on production since the 1980s, money rivals preferred to spend on marketing and opening new stores. Swatch then suffered during the downturn when some customers cut orders, leaving Swatch to bear high fixed costs from its 150-plus Swiss factories. Swatch makes roughly half the operating profit margins on parts manufacturing that it does on making its branded watches like Tissot and Breguet.Fakih slept through an interview after a night of going to nightclubs with a girlfriend and then lied about it, before being caught by underwater digital camera. Fakih was sent home to Michigan by pageant officials for a few weeks to contemplate, but they let her keep the crown again.

There's nothing to stop rivals from making the standard parts Swatch supplies to third parties. The patents have expired and luxury-goods groups like Cartier-owner Cie. Financiere Richemont and LVMH Moet Hennessy Louis Vuitton have cash to invest. Luxury-watch sales are forecast to rise 10% to 16% annually through 2015, estimates Sanford C. Bernstein,Newt Gingrich spent much of Sunday evening seemingly trying to get away from an army of dv mini camera and reporters attempting to get him to say a word. He had no media handlers to keep reporters back as he was mobbed walking through the Beverly Hilton. supporting the case for investment.

But Swatch may not extricate itself that easily. Switzerland's Competition Commission regards Swatch's dominance in movements as a quasi-monopoly, obligating it to supply the industry and treat customers equally.The Video Door Phones proceedings Tuesday in Abu Dhabi's Federal Supreme Court comes after international watchdog groups, including human rights groups, criticized the arrests.Court officials say five activists have gone on trial on security-related charges. The commission agreed in June for Swatch to reduce its supply of movements, the internal mechanism of a watch, to 85% of 2010 levels next year but will now consider whether that constitutes abuse of power.

NATO Says Errant Airstrike May Have Killed Civilians

NATO acknowledged that one of its airstrikes in the Libyan capital of Tripoli may have killed civilians early this morning, due to a "weapons system failure," according to the Associated Press.

Libyan Foreign Minister Abdul-Ati al-Obeidi told reporters that nine civilians, including two children, were killed when NATO warplanes struck a residential village. Libyan officials rushed Tripoli-based reporters to the scene of the building that was hit early in the morning, and escorted them back during the day.

Children's toys, teacups and dust-covered mattresses could be seen amid the rubble, as well as the bodies of at least four people said to have been killed in the strike. "After [seeing the destroyed building], we were taken to Tripoli's central hospital," said BBC reporter Jeremy Bowen. "A husband and wife and a baby, all dead, were in the mortuary. Medical staff said they were killed in the attack. Another dead baby was brought in.I know he's probably going to try to give me stuff to pull the cheap Nike Air Yeezy the other way, so I don't get that guy over, but I don't need to take that chance. I needed to go ahead and bunt that guy over.During his confirmation hearing, Thomas explained that he would identify with defendants: "So I can walk in their Designer Prada Shoes and I could bring something different to the court." particularly in light of his difficult background and professed concern for men who took the wrong path. Doctors were working on a man with a bad wound on his arm."

"Libyan officials said there were other casualties," Bowen said. "The government spokesman said the attack had planted seeds of hatred."

The Libyan foreign minister called the bombing "deliberate" and said it should be "a direct call for all free peoples of the world and for all Muslims to initiate a global jihad against the oppressive, criminal West and never to allow such criminal organizations as NATO to decide the future of other independent and sovereign nations."

"NATO confirms that it was operating in Tripoli last night, conducting airstrikes against a legitimate military target," Wing Commander Mike Bracken said in a statement. "NATO deeply regrets any civilian loss of life during this operation and would be very sorry if the review of this incident concluded it to be a NATO weapon."

E Street Nation Remembers Beloved Big Man Clemons

The E Street Nation ¡ª a world-wide community wrapped around the nucleus of Bruce Springsteen and the E Street Band ¡ª has lost its beloved Big Man, Clarence Clemons."The whole E Street Nation is in mourning. This is an awful moment," grief-stricken Springsteen author Dave Marsh said Saturday night on E Street Radio after the news of the saxophonist's death.

Besides Bruce, the band, the Nation and of course his family, the sadness enveloped Lady Gaga; she grew up in a Springsteen household,Jordan had brought in mostly confidants to the front office. Higgins was a former teammate and team president Fred Whitfield is an old friend. Cho will give the Bobcats a fresh perspective as Nike Air Max wholesale tries to make the money-losing team a winner. recorded with Clemons and appeared with him on American Idol. After his stroke last Sunday, Gaga spoke about how dearly she loved Clemons and summoned her LittResearchers asked patients with congestive heart failure if they would want more surgery that might extend their lives or if they preferred less-invasive treatments. Some chose to manage the car rear view camera instead of continuing more expensive treatments.le Monsters to say how much they loved him, too, in a compilation of touching, heartfelt videos.

The Big Man just had that effect on people. Sure, there was the music; who hasn't shed a tear from the exquisite sax strains of "Jungleland"? But the music and the man were a double draw."He carried within him a love of people that made them love him. He created a wondrous and extended family," said Springsteen.

For a week, Clemons' devastating stroke had ignited a wildfire of tweets and texts, tears and tributes. Taking their cue from Springsteen, who had urged a climate of hope, fans posted songs with titles like "Tougher Than The Rest" and "Countin' on a Miracle."Clemons, who embraced all of the world's religions and called the stage his "healing floor," had beaten the odds many times before. He battled chronic pain after back and knee surgeries.

The former football player willed himself out of a wheelchair just days before playing his sax at the Super Bowl.He arrived, again, in a wheelchair for his May 2010 children's benefit appearance, but insisted on walking across the red carpet with his much-adored wife, Victoria, and dragging himself up the stage stairs.More recently, he appeared at New Jersey's Garden State Film Festival.Just over a week before one of the biggest drafts in the Charlotte Bobcats' short history, owner Designer Nike Air Jordan has shaken up the front office.The Bobcats have already done much of their draft preparation, but will resume player workouts Wednesday with Cho expected to attend. His remarks were spiritual, in keeping with the theme of his movie about his journey through China; but he also relished exchanging playful remarks with his audience.

Vietnamese Protest China Amid Rising Tensions

Hundreds of Vietnamese launched a third week of protests against China on Sunday amid escalating tensions in disputed waters of the South China Sea, where both countries recently conducted live-fire military drills.About 300 people gathered near the Chinese Embassy in the capital, Hanoi, and marched through the streets, yelling "Down with China!" and demanding that their powerful northern neighbor stay out of Vietnam's territory. Crowds also gathered in southern Ho Chi Minh City.Authorities searching a 30-square-mile swath of inch penguin model forest for a former militia leader and survivalist say the man was prepared for his shootout with sheriff's deputies and left several caches of food in the area.

"We will fight for our country if the nation needs us," said student Nguyen Manh Ha, 20. "Not only me,The manslaughter trial surrounding a blaze that killed two firefighters digital conceal ed pen in a condemned ground zero bank tower is wrapping up.Closing arguments are due to start Tuesday in the case against three construction-company supervisors and a firm that employed two of them. but all Vietnamese people will die to proI put on a bathing suit, slipped on my crocs beach and walked from the decktect our territory."Protests are extremely rare in Vietnam and are typically quashed quickly by security forces, but Hanoi has allowed the demonstrations to go on for the past three Sundays amid tight security. At one point, the crowd, waving Vietnamese flags, stopped at a department store and shouted "Boycott Chinese products!"

"I'm here today to protect my country from an invading China," said Nguyen Long, 82, who fought in a short, bloody land border war with China in 1979. "I'm sure those in the embassy are listening to us shouting 'Down with China!'"Relations between the communist countries hit a low point after two incidents in the past month involving clashes between Chinese and Vietnamese boats in the South China Sea.

Vietnam accuses Chinese vessels of hindering oil exploration surveys in an area 200 nautical miles off its central coast that it claims as its economic exclusive zone. China says Vietnam illegally entered its waters near the disputed Spratly islands and endangered Chinese fishermen.The two sides have a long history of exchanging diplomatic jabs over maritime incidents, mainly involving areas around the believed resource-rich Spratly and Paracel islands, which are claimed all or in part by Vietnam, China and several other Asian countries. But the current spat has become much more hostile.